Podcasting is an excellent tool to connect with your audience. A typical podcast listener is a digital native who already has a Netflix subscription and does not watch linear television. They have a mobile-first mentality and quickly adapt to the latest technologies. They also have a low tolerance for TV ads.
#1 Building an Audience
Podcasting is a great way to engage your audience. Studies have shown that 42 million Americans tune into podcasts each week. On average, they consume five shows per week. Additionally, podcast listeners are actively engaged with the content they hear. This is different from social media users who casually browse through the feed. Instead, they are engaged, active listeners who want content that will make their lives better and add value to their lives.
A podcast website is another excellent way to reach potential listeners. A podcast website extends the reach of your podcast’s content through search engine optimization. The website should include your podcast name and keywords that relate to the topic you’re covering. The website can be integrated into your personal or business website.
Podcasters can also use social media to build an audience. For example, they can create an engaging landing page and link to it in blog posts. They can also include a call to action in their email newsletters or on social media accounts.
#2 Creating a Buyer Persona
Creating a buyer persona with podcasts is essential to determine the type of customers you want to reach with your podcast. The persona you create will allow you to understand your listeners better and determine if your products are a fit for their needs. Also, this will help you tailor your content to appeal to your ideal audience.
In order to create a buyer persona, think of a specific customer profile and describe them. Include a name, job title, and home to make your buyer persona seem real. For example, your buyer persona could be the head of a PR agency that likes to stay in boutique hotels and loves wine. You can also include quotes and other descriptive elements to give your buyer persona a voice.
Buyer personas can be a great way to understand your customers better and develop better content. It can also help you improve sales and product pricing. Despite their importance, most companies don’t create buyer personas.
#3 Multichannel Marketing
Podcasts are a powerful way to promote your business on multiple channels. They can build brand awareness and thought leadership by interviewing industry experts. Podcasts are also a great way to develop stronger relationships with prospective clients. B2B prospects are notoriously harder to bring on board, and their sales cycle can be longer than those of B2C prospects. By incorporating podcasts into your multichannel marketing strategy, you can make sure your message reaches your audience in the most effective way possible.
When using multichannel marketing, it’s essential to understand how each channel works. Effective marketers know how to tap into the strengths of each channel to build profitable relationships. The best way to do this is by learning about your audience and acting accordingly. Remember, relevant messages will cut through the clutter and resonate with consumers. Ultimately, this means delivering the right message to the right audience at the right time.
Multichannel marketing is an essential strategy for today’s small businesses. It puts the customer at the center of the marketing mix and ensures your brand is always in front of your target audience. The goal is to build an integrated marketing experience accessible to your target market no matter where they are.
#4 SEO
When developing an intelligent content strategy, podcasting should be part of that strategy. This format offers unique advantages compared to other content marketing tools like YouTube and Facebook. For starters, podcast ads are often read by the host and are seamlessly integrated into the content. This means that bots do not easily spot the ads. Secondly, this format is a great way to reach an audience that is not easily reached by other methods. This niche audience is known to be passionate and engaged with content and brands that offer it.
Podcasting integrates seamlessly with inbound marketing strategies and helps reinforce existing content. A 16-minute podcast has the same amount of content as about 3,000 words. Moreover, you can even provide transcripts to your podcast episodes, which can help you optimize your content with SEO.
#5 Provides Value Beyond Your Product or Service
If you’re in a business that could benefit from the expertise of your employees, podcasts are a great way to share that knowledge. They can help your audience develop their skills and solve problems on their own—particularly valuable for companies with subscription models.
In addition to being educational, podcasts also offer value by allowing listeners to bond with content creators who have become figures in their lives. If your podcast is popular, this may make some listeners feel like they know you personally—which can be especially effective if your brand has strong selling points that would resonate with them and make them more receptive when it comes time for them to buy something from you.
#6 Easy, Cost-Effective and Flexible
Podcasting is a great content strategy because it’s easy, cost-effective, and flexible. You can record and edit podcasts wherever you are.
If you have a smartphone or tablet, you can start podcasting immediately! Recordings are stored on your device and sent to the cloud automatically, so you never have to worry about losing them. Then when you’re ready to share, simply publish directly from your app or website using our easy-to-use integration tools.
With podcasting, there’s no special equipment required (you’ll only need microphones if you want better quality audio). You don’t need expensive studio space—all that matters is that you get started recording today!
#7 a Great Recruitment Tool
People are more likely to listen and engage with your content if you can establish yourself as a thought leader in your industry. Podcasting is one way of accomplishing this goal, especially if you use it to attract new talent, customers and investors.
The benefits of hosting a podcast include:
- It’s an effective recruitment tool for attracting new talent by showcasing what your company does and how it does it.
- It helps build brand awareness among potential customers because they can learn more about you through the interviews or discussions on the show.
- It can be used as a marketing platform for selling products or services directly to listeners through ads or sponsored segments (more on sponsored segments later).
#8 Opens up Monetization Possibilities
Podcasts are a great way to open up your content to monetization opportunities. Whether you’re looking to sell products, promote services, or even get involved in affiliate marketing, podcasting is an effective way to build your audience and grow your brand.
It all starts with getting started on the right foot: being consistent with publishing schedules, getting good gear (or paying someone who knows what they’re doing), and developing relationships with businesses that can help you reach new audiences. But once you’ve got that down? You may be surprised at how easy it can be!
#9 Podcasts Aren’t Just for Comedians Anymore.
Podcasts aren’t just for comedians anymore. They are a great way to build a community around your brand. If you have an existing audience and want to grow it, podcasts can help you. Podcasts are also a great way to provide value to your audience and give them something of value in return for their time listening to your content and consuming advertising on their devices.
Podcasts are easy and cost-effective to produce, which makes them accessible for most brands looking to start producing content in this format. They’re flexible, too—you can record anywhere and produce at any time as long as you have the equipment (relatively inexpensive).
Conclusion
Podcasting is a booming industry that has seen exponential growth in recent years. It’s also an incredibly versatile medium, with many different ways to use it. If your brand is looking for smart content strategies to help you build your audience and open up new revenue streams, then podcasting might be right for you!
