The European Commission has launched work on a Code of Practice for AI-generated content labeling, an early compliance scaffold for Article 50 of the EU AI Act.
The code — covering text, audio, image, and video — will guide developers and deployers in marking synthetic content to improve consumer trust and media integrity. Though voluntary now, its adoption could quickly become a de facto standard across global platforms.
Timeline: a seven-month drafting process, with implementation expected mid-2026.
Impact:
- Platforms will need transparent metadata pipelines.
- Brands will gain new credibility signals.
- AI developers will face rising costs for traceability tooling — but gain clarity in cross-border compliance.
StrongMocha Perspective:
Labeling is not censorship; it’s infrastructure for truth provenance. Early compliance will differentiate serious AI companies from opportunistic model deployers.
