Executive Summary
Salesforce and OpenAI have launched Agentforce 360 inside ChatGPT, enabling real-time CRM access, data dashboards, and automated workflows through natural language.
A New Interface for Enterprise Work
Agentforce 360 fuses Salesforce’s CRM data with ChatGPT’s reasoning engine. Sales teams can pull live account summaries, generate pipeline reports, or schedule tasks—all from a chat interface.
Integrated Data Governance
The system runs under Salesforce’s Einstein Trust Layer, ensuring that enterprise data never leaves corporate control. OpenAI provides the conversational layer; Salesforce maintains compliance and auditability.
Enterprise Impact
Executives call it the next step toward “agentic operations”—where AI acts as a digital employee orchestrating workflows across sales, service, and marketing.
Market Momentum
The integration could add $4–6 B in AI-related ARR for Salesforce by 2027. It also makes ChatGPT a de-facto enterprise hub.
