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GIFT has shared “Every Step,” a new song and accompanying music video from its upcoming album Frenzy For The Thrill. The New York band’s album is scheduled for Jan. 15 on Captured Tracks; frontman TJ Freda says the song examines perspective, guilt and the tension between hope and heaviness.
New York psych-pop band GIFT has released “Every Step,” a shimmering space-rock song accompanied by a music video, as a preview of its upcoming album Frenzy For The Thrill. The record is scheduled for Jan. 15 on Captured Tracks, according to Stereogum’s report, which does not specify the year.
“Every Step” follows “Hand To The Flame,” which Stereogum describes as the album’s hard-hitting lead single. The new track takes a softer approach: the report characterizes it as a beautifully shimmering space-rock float, marking a shift in pace from the earlier song. Both tracks are being presented as previews of Frenzy For The Thrill.
The accompanying video follows frontman TJ Freda traveling through a city after appearing beaten up, searching for a moment of peace. The report describes the video’s premise but provides no production credits or further details about how it was made. GIFT is identified as a New York quintet led by Freda.
Freda connected the song to the way people weigh personal distress against events of greater public consequence. He said everyday problems can still feel overwhelming, and that this can bring guilt when someone believes they should feel differently. The song, in his account, holds hope and heaviness in tension rather than treating either as the sole response.
A Softer Preview of GIFT’s Album
The release gives listeners a second indication of the range of Frenzy For The Thrill. “Hand To The Flame” was described as hard-hitting; “Every Step” moves toward a more spacious, floating sound. That contrast offers a limited but useful picture of the album’s musical direction without establishing how the rest of the record will sound.
Freda’s explanation also frames the track around a familiar conflict: recognizing that larger events matter while still experiencing personal setbacks as painful. His comments give the song’s title and video a point of reference, while leaving room for listeners to interpret the imagery and music for themselves. For the band, the single extends the album campaign with a new track and visual release ahead of the scheduled record date.
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Two Singles Ahead of January 15
Stereogum reported that GIFT was preparing to return early the following year with Frenzy For The Thrill. Its coverage identifies “Hand To The Flame” as the lead single and “Every Step” as the subsequent release. The album is listed as coming out Jan. 15 through Captured Tracks; the supplied report does not state the year or give a full track list.
Stereogum previously named GIFT its 2024 Band To Watch, according to the report. That recognition is background to the new release, not a claim about the album’s reception or commercial performance. The available source centers on the single, Freda’s explanation, the video premise and the album’s planned release date.
““Everything comes down to perspective.””
— TJ Freda, GIFT frontman
Release Details Still Need Clarity
The source gives the album date as Jan. 15 but does not identify the year, so the timing cannot be made more precise from the supplied information. It also does not state whether “Every Step” is available on every music service or provide a direct release link. The video is described only by its central image, with no director or production information supplied.
Beyond the two named tracks, the source offers no track list, album length, recording details or further information about the band’s plans. Freda’s comments explain his perspective on the song, but they do not establish a single definitive interpretation of its lyrics or video.
Album Release Follows the Singles
The next stated milestone is the release of Frenzy For The Thrill on Jan. 15 through Captured Tracks. The supplied report says the album is available for preorder, but gives no additional release events, tour dates or further single schedule.
Until the album arrives, “Every Step” and “Hand To The Flame” are the confirmed previews named in the source. Further details about the record, including its full track list and the year attached to the Jan. 15 date, remain unprovided in the available material.
Key Questions
What has GIFT released?
GIFT has released “Every Step”, a new song with an accompanying music video.
Which album features “Every Step”?
The track is a preview of Frenzy For The Thrill, GIFT’s upcoming album.
When is Frenzy For The Thrill due out?
The report lists the release date as Jan. 15 on Captured Tracks, but does not specify the year.
What did TJ Freda say the song is about?
Freda said the song concerns perspective, guilt and personal hardship, including the tension between feeling hopeful and feeling weighed down.
What is shown in the music video?
According to the report, the video follows a beaten-up Freda traveling through the city in search of a moment of peace.
Source: stereogum.com
